ST. IVES ARABIA
August 21, 2019 Comments Off on ST. IVES ARABIA

Unilever Professional
August 21, 2019 Comments Off on Unilever Professional

MARKS & SPENCER SINGAPORE
August 21, 2019 Comments Off on MARKS & SPENCER SINGAPORE

CLINIQUE SINGAPORE

Truly Omnichannel Campaign Transcending Boundaries in O2O

Experiential marketing is indispensable if your brand wants to remain relevant and top-of-mind to sophisticated consumers of today.

Campaign

Clinique X Crayola – It’s Playtime!

Client

Clinique – Luxury Women’s Beauty & Skincare Brand, Estee Lauder Companies

Reference URL

http://info.worldofclinique.sg/crayola-coloring-book

Challenge

Crayola is a brand that is part and parcel of many people’s childhood and the brand needed to leverage on this through the brand partnership to create desirability for its limited edition lipstick collection. Our objective was to drive sales in-stores for limited edition Clinique X Crayola Chubby Sticks For Lips through an O2O campaign that engaged the predominantly female audience while invoking shareability through user-generated content.

Approach

Crayola-themed illustration and shades made digital colouring fun & engaging for all ages.

Inspired by partner brand Crayola and the colouring book trend, we created a Clinique X Crayola themed website with a digital colouring engine where users enjoyed the fun and therapeutic experience of colouring through creating their own personalized creations.

To further incentivize participation and drive shareability, users were encouraged to share their unique creations on Facebook and Instagram to stand to win a limited edition Clinique X Crayola set.
Participation quickly took off and our social media was flooded with contest entries and overwhelming positive sentiment on how users enjoyed colouring, some even submitted multiple entries.

Offline colouring stations with personalized portraits drew crowds in-store & drove user-generate content online.

This online campaign was similarly mirrored in its offline manifestation in-store with live colouring stations where customers could colour with actual Crayola crayons and share their physical creations online to enter the contest – forming a seamless O2O experience for customers both online and offline.

Results

Overwhelming entries received from both online and offline consumers.

We received 300+ entries for the giveaway, collected 2000+ leads and the brand saw the highest sales in the lips makeup category for the year.

May 17, 2018 No comments yet

LIFEBUOY SINGAPORE
August 21, 2019 Comments Off on LIFEBUOY SINGAPORE

ST. IVES ARABIA
August 21, 2019 Comments Off on ST. IVES ARABIA

ST. IVES ARABIA
August 21, 2019 Comments Off on ST. IVES ARABIA

NIVEA SINGAPORE

Riding on the popularity of personality quizzes to create personalized experiences on digital

Lead generation is ingrained in most of our digital campaigns as we understand the value of data collection and take an ROI driven marketing funnel approach.

Campaign

My Radiant Aura

Client

NIVEA – World’s No. 1 Skincare Brand

Reference URL

http://www.niveasg.com/extrawhitebodylotion

Challenge

NIVEA relaunched its Extra White Body Lotions with the aim to provide a distinct product variant differentiation aimed at different skin needs. For the new product variant, Radiant & Smooth, the brand aimed to issue 3000 samples in the exchange for data collection.

Our objective was to create an engaging digital activity that encouraged social sharing to educate consumers on the different product variants and at the same time collect leads and customer data.

Approach

Lifestyle led personality quiz drove overwhelming participation.

We conceptualized #MyRadiantAura personality quiz, inspired by the popularity of Buzzfeed quizzes based on 3 personality types where the respective Extra White Body Lotion variants would fit into their lifestyles.

The quiz was hosted on a standalone site with additional product education on a separate tab that led to a third party online retailer.

To further encourage social sharing on Facebook and Instagram and quiz participation, apart from giving away samples to the first 3000 participants, users also stood a chance to win a Radiant Aura Box that was curated for their personality type. Each of these boxes included a full-sized NIVEA Extra White Body Lotion and partner brand products which included snacks, accessories, vouchers, etc. that created a personalized lifestyle kit for users.

Customer data collection was collected after used took the quiz to reduce dropout rate, driven by the desire to find out their quiz results.

Results

The brand gave out 3000 samples and collected 5000 leads, out of which 600 user-generated content were garnered. This was the brand’s highest achievement for user-generated content and leads collection for a campaign to date.

July 11, 2018 Comments Off on NIVEA SINGAPORE

CLINIQUE SINGAPORE

Driving redemptions and product education offline through online gamification.

Gamification is an addictive hook that can magnify campaign success especially when constructed strategically to include mechanics that drive customer to offline retail stores.

Campaign

Fresh Pressed Radiance Race

Client

Clinique – Luxury Women’s Beauty & Skincare Brand, Estee Lauder Companies

Reference URL

http://cliniquefreshpressed.sg/home/

Challenge

For the new product launch, the brand needed to communicate product benefits in targeting dullness, discolouration and product pairing to boost skin radiance in an engaging and less technical manner that would be able to engage women between 25 – 45. Our objective was to drive traffic to the pop-up and hence drive sales for the product launch.

Approach

Inspired by highly addictive mobile games like Candy Crush, a product-themed multi-level matching game was created on a standalone site to prevent drop outs or barrier to participation for app downloads.
Throughout the game, product tips and education were woven into the game tutorial and game play through game matchings encouraging players to make product matching to score higher points which was in line with the real life recommended product usage.

Game participation and continuity was further incentivized through sampling, discounts and prizes, most of which were geared at driving foot traffic to the pop-up store, thereby creating a connected retail experience that helped drive online traffic to the offline pop-up.

Customer details were collected at the start of game play for lead generation and LCD screens were set up at the offline pop-up so walk-in customers could experience the game in-store as well, creating an omnichannel customer journey.

Results

The campaign collected 3000+ leads and sold out products within the first 2 weeks.

July 11, 2018 Comments Off on CLINIQUE SINGAPORE

BIO-ESSENCE GLOBAL
August 21, 2019 Comments Off on BIO-ESSENCE GLOBAL