Building brand equity and collecting leads creatively through lifestyle.

Marrying creativity with data and technology is an approach we strongly believe in which comes through in our campaign executions. The Periods Awards for FemPeers is one in many of our work that stems from this.

Client

FemPeers – Menstruation Social Enterprise

Challenge

• Generating leads for a new start up business focused on feminine hygiene, well-being and empowerment.

Solution

• Engaging target audience online with humorous and relatable awards nomination that encouraged shareability and the classic word-of-mouth.

Results

We received 100 nominations in 1 month to help the brand kick off its leads generation and nurturing processes.