As a digital marketing trainer myself, every year I am seeing the gaps that are gradually increasing in the training experience offered by institutions and academies.

If in 2010- 100 companies wanted their employees to learn Digital Marketing, today 1000 companies want to invest in this capability building.

The increase in demand is a good sign but are the current training programs justifying the capability development and perception change that they need to bring for businesses to transform digitally?

Investment in Digital Marketing trainings for employees is not an investment if the training is teaching them how to use SEO and Social Media tools for short term campaigns. It is not worth it if besides guiding them on the tools and techniques we don’t give them a real example of how to use it in collaboration with sales team to improve business processes.

After talking to several APAC business leaders and gathering feedback from my personal training classes, Passion Peers has introduced a new training framework for clients. It is our attempt to revolutionize the training experience to enable digital business transformation at every step. As a result we are bringing the following-

1. We have introduced hybrid training programs where marketers, sales professionals  and CX team etc after getting trained in their respective domains will work together on real business challenge. The idea is to break the silos and encourage cross functional collaboration.
2.  We are taking these business challenge from the client themselves and create a simulation for employees where they can effectively apply the tools and techniques they have learnt from us and we can guide them real time.
3.  We are mapping core functional courses like Digital Marketing, Design Thinking, Inside Sales, User Design etc with emerging themes like Internet of Things, Connected Customer Journey etc. So in addition to teaching to them how to run a digital marketing campaign, we will also embed design thinking and IoT concept to shift from a campaign mentality to devising long term strategies.

You can check out more details and contact us for customized programs here –

http://www.passionpeers.com/projects/CorporateTraining/

We hope you would join us in this journey to bring the real transformation.

Collaboration is important and I would love to hear your thoughts on the same.